We want to challenge Olympic fans with some healthy competition by swapping out your daily meat and dairy intake on the lead up to the Olympics with a new plant-powered diet helping them beat their own personal best. Out of home advertising will be placed in supermarkets to catch the eyes of potential Team PB members. Tills look like running tracks to interest sports fans and promote them to stay on track. Plant Based Gold Meals will be placed on shelves on the best products to help those who want to take part. We created an app for Team PB participants to keep track of their plant based journey. Keeping tabs on our leaderboard and sharing with friends and family by creating their own teams competing for medal positions. Going for gold with their own plant powered personal best.